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Latest resources from Accenture
How Data Is Helping Marketers Declutter
SHARE Customer data and insights are what fuels marketing in today's digital age. And yet, more than half (57%) of marketing executives admit...
Why purpose is the #1 thing marketers need—and how to get it
Nearly 70% of marketing executives say that the past year has had their employees feeling completely spent. Part of that comes from the growing...
Ready or not: why marketing innovation starts with decluttering operations
With digital commerce exploding during the pandemic, we’ve seen ten years of growth in two years, and it’s completely changed the innovation...
